Washing our
hands of 2020.
DIRECT MAILER
PRODUCT CREATION
PRODUCT PACKAGING
BRAND STRATEGY
CREATIVE DEVELOPMENT
CREATIVE EXECUTION
As the end of 2020 approached, people felt anything but festive. Truform couldn’t celebrate with clients in-person. Still, we wanted to share a little joy — from a safe distance.
Instead of trying to distract from a dreadful year, we embraced it with a series of dissolving soap sheets.
DIY haircuts. Marathon Zoom meetings. Perpetual pivoting. People could wash their hands of these mundane miseries. Place the sheet in your hand and just add water to lather 2020 troubles away. Such a cathartic way to maintain healthy hand hygiene.
Soap sheet manufacturers advised that we couldn’t print on the material. Not ones to back down, we prototyped, then worked closely with the printer to produce the product at scale.
